Data Masters Podcast

Joetta Gobell, Senior VP of Data Strategy and Insights at Dotdash Meredith, joins us to discuss strategies for reaching consumers in their moment of need. She explains how Dotdash Meredith leverages its vast network of brands to provide timely, relevant content. She highlights how D/Cipher helps advertisers connect with audiences based on their content interactions rather than invasive data collection. She emphasizes prioritizing user experience over ad revenue to ensure advertising enhances rather than disrupts content engagement.