B2C Customers
Create a trusted, holistic view of your consumers across every touchpoint. With Tamr’s B2C Customers data product, you can deliver exceptional experiences and uncover new growth opportunities with real-time business insights.
Leading organizations achieve rapid, measurable results
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“We want to better understand who we're dealing with and their relationship to Western Union. We brought in Tamr because we could not solve that problem using our existing technology, which was primarily simple and deterministic matching.”
Harveer Singh
Chief Data Architect, Western Union
- A Fortune 500 auto manufacturer deduplicated customer records by 40%, reducing redundant outreach
- A financial services company drove improved customer engagement and self-service offerings
- An international insurance company streamlined its reporting and price quoting
Personalize customer experiences with holistic data you can trust
A data product from Tamr is a pre-configured packaged application that utilizes our AI-native MDM platform capabilities to deliver the best version of your enterprise data to all consumption endpoints.
360° Customer Views
Customizable wiki-style pages – for each customer – provide a centralized hub to understand consumer behavior, preferences, purchase history, and interactions. These pages offer actionable insights, aiding customer communication, marketing strategies, and personalization. With a comprehensive view of each individual customer, you can strengthen relationships and deliver exceptional experiences.
Activated Customer Data
Seamless integration with CRMs, MAPs, and CDPs ensures sales and marketing campaigns are powered by up-to-date customer golden records in real time. Collaborate with your internal stakeholders to gather feedback on customer data, driving continuous improvement in data quality, accuracy, utility, and reliability.
Data Quality Report Card
Evaluate your data quality and gain expert guidance on how to improve it. Move beyond basic metrics like fill rates to uncover deeper insights into the state of your customer data. With actionable recommendations, watch your data quality evolve over time, driving change across the organization.
Upsell and Cross-Sell Opportunities
Connecting data across channels and systems reveals opportunities for complementary products and services. Understanding overlaps in customer records reduces redundant outreach, avoids mistakes, improves efficiency, and identifies underutilized systems to consolidate or retire.
Powered by Tamr’s innovative technology
With a robust set of core capabilities, our B2C Customers data product is engineered to deliver fast time-to-value.
See for yourself
Get a free, no-obligation 30-minute demo of Tamr, and discover how our unique AI-native MDM solution can empower you to deliver data you can trust.