MDM Modernization with AI

Improve data quality. Reduce complexity. The fastest path to complete, trusted master data.

See how our customers are modernizing with Tamr

MDM doesn’t need to be hard: automate and simplify with Tamr

Tamr’s AI-Native MDM is the modern, scalable solution for managing master data. Automated data cleaning, combined with pre-trained machine learning models, eliminates the complexity of delivering and maintaining Golden Records. Real-time APIs interact seamlessly with operational systems, keeping data in sync. Information-rich, wiki-style pages and a GenAI-powered conversational interface enable data consumers to self-serve. Tamr helps data teams eliminate gaps in master data, simplify their architecture, and deliver more quickly on business initiatives.

Complex rules

Old way: 
Rules based

Legacy MDM approaches offer unlimited customization, which seems like a feature during evaluations, but quickly becomes impossible to maintain and update.

It’s the perfect way to get data people don’t trust.

New way:
AI-native data mastering

AI handles the complexity; you describe your data and requirements, then give feedback on the mastered data, keeping it accurate even as your sources change.

Exactly what it means to ‘work smarter, not harder’.

Example of Golden Record - MDM

Fuel your business with great data

Automated data cleaning and probabilistic entity resolution with pre-trained machine-learning (ML) models enable you to confidently & accurately link dynamic source records to achieve complete, accurate Golden Records. Unlike traditional, inflexible MDM solutions that demand extensive manual intervention, Tamr simplifies data mastering processes by continuously learning and adapting to change. This streamlined approach reduces errors and maintenance overhead, helping you trust that your master data is accurate, comprehensive, and ready for advanced analytics and decision-making.

Enhance, don’t overhaul, your ecosystem

Tamr seamlessly integrates with your existing data infrastructure, enhancing its effectiveness without requiring a re-architecture. Native connectors for data lakes and warehouses deliver consumption-ready master data to your cloud platform with just a few clicks, instantly boosting analytic quality. Tamr’s real-time APIs are purpose-built to easily plug into operational systems for search, onboarding, and update workflows, enabling everyone to take action with high-quality data that stays fresh.

tamr ecosystem
Customer 360 view

Empower business teams

Tamr’s data-rich, wiki-style pages, and GenAI-powered conversational interface put actionable, trustworthy information directly into the hands of your stakeholders. These features allow data consumers to self-serve — exploring and understanding data without needing to disrupt data teams to defend it. The detailed pages provide comprehensive data, highlight lineage to build trust, and include a conversational interface that gives users instant insights. This empowerment increases data-driven decision-making and frees data teams to tackle more initiatives.

Avoid the multi-year gantt chart

Tamr is built for data teams who don’t have time to boil the ocean. Our fully integrated solution is purpose-built for data mastering, eliminating the need to write custom code and create bespoke integrations. By avoiding the headaches of cobbling together disparate parts of a monolithic platform, you can achieve production-ready data rapidly, allowing your team to focus on what matters most—extracting value from your data. The days of MDM requiring dozens of people and countless hours to implement are over.

Data has evolved.
Traditional MDM has not.

Discover why data-savvy organizations are ditching their legacy, rules-based MDM solutions in favor of AI-powered, human-refined golden records.

Golden Records 2.0 - AI powered MDM Advantage ebook

See for yourself

Request a demo to discover how Tamr data products deliver the best version of your customer data.