Event-Driven, Real-Time MDM

Hi Friends! Ravi here, and in today’s video, we’re going to talk about one of the common challenges with Master Data - keeping it up to date across the enterprise. Many companies have gone through the effort of building out golden records for their critical business entities. To their surprise, it turned out that the usefulness of these golden records is limited because either applications don’t have access to them or it takes too long for changes to be made to the golden record. These changes can come from many different applications, exacerbating the problem.

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Data citizens demand access to accurate, up-to-date information, and adopting a batch-only strategy just won’t cut it. Instead, when changes are made to golden records, citizens want to see those latest updates reflected in all relevant applications. To solve this problem, Tamr provides an event-driven notification system that enables you to keep all of your systems up-to-date whenever changes are made to golden records. Let’s see this in action. 

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Here, I have a golden record in Tamr for Erik Rowsendorff. As we can see in this other tab, this data is also being consumed in Salesforce. Erik has just been promoted to Senior Director, so let’s make a change in Salesforce. I update Erik’s title, click Save, and a notification is automatically sent to Tamr to update the title field in the Golden Record. If we switch back to Tamr’s Customer 360 page, we can see Erik’s updated title! Scrolling down, we can see the record history has an entry for the update. This means that anyone viewing the 360 page will have the correct information to hand and can offer congratulations to Erik on his promotion.

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On the flip side, we can also make updates to the 360 page, which will trigger a notification that can be consumed by Salesforce or any other application supporting an event-driven architecture. Let’s update Erik’s email address. Now, when we go back to Salesforce, we can reload the page and see the updated email address. Note that Salesforce doesn’t handle automatic refreshes which is why we had to manually reload the page. I can assure you that no batch files were used in the demo you just saw!

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I hope this video helps you understand how Tamr’s event-driven architecture helps keep master data up-to-date across the enterprise. Check back for more content soon. And as always, happy mastering!

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