B2C Customers Data Product Overview

Tamr’s B2C data product is a pre-configured, packaged solution built on our AI-native MDM platform designed to deliver the most accurate and reliable version of your customer data to every business-critical endpoint. With Tamr’s B2C data product, the time-consuming processes of data cleaning, deduplication, mastering, and enrichment are automated, requiring minimal setup to produce high-quality, actionable customer data.

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Let’s look at an example of a golden customer record for Tina Parker. The Tamr ID is a unique identifier that connects all records related to Tina across internal and external systems, such as your CRM, marketing platforms, and customer support databases. Tamr’s advanced AI has evaluated and reconciled disparate data from all your sources to generate this golden record. The unique advantage of this view is its flexibility—your organization can easily tailor it to fit specific needs in just a few clicks.

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Tamr also enriches Tina’s profile by integrating trusted third-party data to fill in gaps, improving her record’s completeness and reliability. For example, Tamr has resolved duplicate records for Tina, enriched her current address and contact details, and linked her consent preferences. Also, Tamr can capture Tina's relationships with other customers in your data.

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What if one of your team members discovers an outdated phone number or a missing email? It’s simple—business users can suggest updates immediately, and data curators can validate and apply changes in real time, ensuring your data remains accurate and up-to-date. With Tamr’s B2C data product, you’ll ensure every team and application can access the most trusted and actionable customer data, driving better decision-making and a superior customer experience.

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